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Our Story

ETone | The Future of Sensory Jewellery

At ETone, we redefine jewellry as an immersive sensory experience—where fragrance, energy, and avant-garde design converge. Founded in 2025 in London by Tong Niu, ETone is a visionary brand that blends cutting-edge metal micropore technology with spiritual resonance, creating jewellery that is both a statement of individuality and a tool for well-being.

Our signature collections, including the Perfumed Pearls and Apsara Perfumed Tibetan Dzi Bead, transform traditional adornment into a multisensory ritual, allowing you to carry your personal fragrance and energy wherever you go.

Beyond our own innovations, ETone is a curated platform for extraordinary crystal-infused and spiritually charged jewellery sourced from around the world. Each piece is carefully selected for its unique energy, connecting wearers with protection, balance, and transformation.

We cater to pioneers in self-expression, offering jewellery that is not just an accessory but a symbol of power, personal evolution, and cosmic alignment. Whether through scent, sacred stones, or avant-garde craftsmanship, ETone invites you here to discover a new era of connection and self-discovery.

 

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